12 Key Things First-Time Entrepreneurs Commonly Omit From Their Business Plans

When a new entrepreneur sets off on the path of creating and growing his or her business, the potential is endless. However, success usually comes with a road map, and for first-time owners, there are a lot of things that can go wrong with their initial business plan.

Without someone to guide them on what’s important, new owners sometimes overlook crucial details that should form part of their planning. Twelve members of Forbes Coaches Council explore the most common areas of a business plan that new owners leave out, and why including them is of utmost importance to a business's long-term viability.