UX Content Strategist Champions Customers AND Employees
In my UX content consultancy, I help companies figure out the five W’s across all seven stages of the customer journey to optimize user experience and R.O.I. I’m a marketing and communications professional turned digital strategist who has worked in several industries including telecom and nonprofit.
In 2014, I launched my UX content consultancy, Contentment Communications. I consult with clients on web optimization projects and teach content strategy and user experience. My career highlights include developing and launching several national sweepstakes at Verizon Wireless, building VerizonWireless.com support from scratch and developing the first content strategy, and conceptualizing and delivering the first content governance program and information architecture tagging strategy for TeachForAmerica.org. In 2016, I began developing and teaching college courses on content strategy for the UX Design Program at U.C. Berkeley Extension.
My educational background includes advanced UX certifications from top research firms Nielsen Norman Group and Human Factors International, and B.A.s in journalism/public relations, and Spanish. My method is a synthesis of user research, metrics analysis, competitive benchmarks, and system and content audits, including UX content scorecards.
"The Secret To My Inspiration: Animals. I share my home with two dogs, two cats, and a family of doves who live on my patio. Wildlife abounds."